Website – Butterflump

Responding with empathy online

March 18, 2020October 6, 2021 Butterflump

I have recently been working on a project to help program a chat-bot’s auto-responses. A common concern about using artificial intelligence is whether their responses lack empathy in comparison to human responses and whether this will impact customer service. (I should say at this juncture that the sophistication and nuance of conversation that some chat bots have is truly excellent)

This project made me reflect on whether as humans we put enough thought into responding with empathy when we interact online. It’s so easy to forget the people behind the screens or be distracted by our own feelings or agendas. It can also be hard to respond appropriately when we feel awkward or ill-equipped to do so. I hope this guide will help you if you have ever felt this way.

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I rarely update my blog, and I’m fine with that

January 13, 2020October 6, 2021 Butterflump

It’s 5:30 in the morning on a Monday and I am reading my second book of the night (Leonard Cohen’s The Flame, followed by City of Girls by Elizabeth Gilbert in case you were wondering) with a nagging thought in the back of my head. “You love writing, why do you never update your own blog?”

And it’s a valid question. I spend the majority of my working life here at Butterflump promoting my glorious clients, but I very rarely do any self-promotion for Butterflump. I spent some time today thinking about why that is.

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A data nerd’s perspective on Website Design

January 17, 2018October 6, 2021 Butterflump

Recently I was working on a CRM data verification project which involved visiting close to two thousand websites over the period of a few days and it absolutely blew my mind. Not the scope and scale of the project itself, but what I learned about the value of good web design.

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Be the solution, not the problem

January 11, 2018October 6, 2021 Butterflump

“There is no more neutrality in the world. You either have to be part of the solution, or you’re going to be part of the problem.” Leroy Eldridge Cleaver, Black Panther Party

Last year I wrote an article on LinkedIn called “It’s time to tackle the isms.” It’s an inarguable fact that we live in a world with many problems. So from the state of the environment to the state of society, how can your business make a positive difference?

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