Marketing – Butterflump

Responding with empathy online

March 18, 2020October 6, 2021 Butterflump

I have recently been working on a project to help program a chat-bot’s auto-responses. A common concern about using artificial intelligence is whether their responses lack empathy in comparison to human responses and whether this will impact customer service. (I should say at this juncture that the sophistication and nuance of conversation that some chat bots have is truly excellent)

This project made me reflect on whether as humans we put enough thought into responding with empathy when we interact online. It’s so easy to forget the people behind the screens or be distracted by our own feelings or agendas. It can also be hard to respond appropriately when we feel awkward or ill-equipped to do so. I hope this guide will help you if you have ever felt this way.

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How to choose images for marketing

January 30, 2020October 6, 2021 Butterflump

Recently, some of my clients have been getting snagged on one particular issue; taking or choosing images to use online for their marketing.

Say you are thinking of designing a marketing campaign for sharing on multiple platforms and need to look for the right stock image or take suitable product photos.

Say you wrote a blog and created a great cover image for it but now you need to share that blog and image on multiple social media platforms – tweet it, create a Facebook or Instagram post or story, a Pin, a Google My Business post…

Why might any of that be challenging, you might well ask?

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I rarely update my blog, and I’m fine with that

January 13, 2020October 6, 2021 Butterflump

It’s 5:30 in the morning on a Monday and I am reading my second book of the night (Leonard Cohen’s The Flame, followed by City of Girls by Elizabeth Gilbert in case you were wondering) with a nagging thought in the back of my head. “You love writing, why do you never update your own blog?”

And it’s a valid question. I spend the majority of my working life here at Butterflump promoting my glorious clients, but I very rarely do any self-promotion for Butterflump. I spent some time today thinking about why that is.

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How to game Facebook in 2018

January 25, 2018October 6, 2021 Butterflump

Ah planning season. A magical time devoted to changes in marketing strategy for the new year. Following Facebook’s latest revision of the mighty Edgerank algorithm, it has become clear that some brands will need to scrap their existing approach to social media and make some rather dramatic changes, or else increase their Facebook budget.

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A data nerd’s perspective on Website Design

January 17, 2018October 6, 2021 Butterflump

Recently I was working on a CRM data verification project which involved visiting close to two thousand websites over the period of a few days and it absolutely blew my mind. Not the scope and scale of the project itself, but what I learned about the value of good web design.

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