Being Butterflumped

Earlier in the year I was honoured to be invited onto the Working Hours Podcast in Leeds with the LOVELY and very talented Simon Treen of Western Studios.

It’s incredibly rare that I talk about myself and what I do, I spend most of my waking hours elevating good people like you that are doing such wonderful things.

But if you’d like a behind-the-scenes look at why I do what I do and what it means to me, check it out:

Butterflumped
Lianne Marie Mease, aka Butterflump is an ethical marketing consultant. This means she only works with people and companies that are genuinely doing some good in the world. Her clients are soul-led businesses that care about their impact on the environment and their impact on our society. She has 23 years of experience in her field and began working in digital marketing when email marketing was just coming into its power, way before social media marketing was even a thing! To find out more go to butterflump.com

Simon is always looking for new guests, so those of you in Leeds please contact him if you would like to offer up your voice.

Responding with empathy online

I have recently been working on a project to help program a chat-bot’s auto-responses. A common concern about using artificial intelligence is whether their responses lack empathy in comparison to human responses and whether this will impact customer service. (I should say at this juncture that the sophistication and nuance of conversation that some chat bots have is truly excellent)

This project made me reflect on whether as humans we put enough thought into responding with empathy when we interact online. It’s so easy to forget the people behind the screens or be distracted by our own feelings or agendas. It can also be hard to respond appropriately when we feel awkward or ill-equipped to do so. I hope this guide will help you if you have ever felt this way.

Continue reading “Responding with empathy online”
Butterflump

How to choose images for marketing

Recently, some of my clients have been getting snagged on one particular issue; taking or choosing images to use online for their marketing.

Say you are thinking of designing a marketing campaign for sharing on multiple platforms and need to look for the right stock image or take suitable product photos.

Say you wrote a blog and created a great cover image for it but now you need to share that blog and image on multiple social media platforms – tweet it, create a Facebook or Instagram post or story, a Pin, a Google My Business post…

Why might any of that be challenging, you might well ask?

Continue reading “How to choose images for marketing”

I rarely update my blog, and I’m fine with that

It’s 5:30 in the morning on a Monday and I am reading my second book of the night (Leonard Cohen’s The Flame, followed by City of Girls by Elizabeth Gilbert in case you were wondering) with a nagging thought in the back of my head. “You love writing, why do you never update your own blog?”

And it’s a valid question. I spend the majority of my working life here at Butterflump promoting my glorious clients, but I very rarely do any self-promotion for Butterflump. I spent some time today thinking about why that is.

Continue reading “I rarely update my blog, and I’m fine with that”

How to game Facebook in 2018

Ah planning season. A magical time devoted to changes in marketing strategy for the new year. Following Facebook’s latest revision of the mighty Edgerank algorithm, it has become clear that some brands will need to scrap their existing approach to social media and make some rather dramatic changes, or else increase their Facebook budget.

Continue reading “How to game Facebook in 2018”