It’s 5:30 in the morning on a Monday and I am reading my second book of the night (Leonard Cohen’s The Flame, followed by City of Girls by Elizabeth Gilbert in case you were wondering) with a nagging thought in the back of my head. “You love writing, why do you never update your own blog?”
And it’s a valid question. I spend the majority of my working life here at Butterflump promoting my glorious clients, but I very rarely do any self-promotion for Butterflump. I spent some time today thinking about why that is.
It’s not because I don’t have the confidence to promote myself; I’m very effective at what I do and I have plenty of experience doing it.
It’s a little because I already give away 25% of my time for free to charities like Beechtree Steiner Initiative and Leeds Dads, so when I think of advice that would help a business, rather than write a blog about it and give it away for free, I give that advice to my clients who pay me for the privilege of having access to my knowledge.
It’s not because I don’t have the time – I rarely sleep after all and that combined with being very organised, loving what I do and having a strong work ethic means I can absolutely factor in the time to knock out a blog or update Instagram or Facebook or *gulp* my Google My Business which is looking very unloved right now…
It’s a little because I don’t really need to do it to attract clients – I get great referrals and by the time I come to the end of my current projects I usually find that I have plenty of enquiries lined up to take their place. I tell my clients to do things because it makes sense for their business, not for the sake of it and I do take my own advice too!
It’s not because I don’t have anything to say, I am the voice for most of my clients and as such, I weigh in on all kinds of issues. I did a swift French Exit on my business and personal Twitter accounts a couple of years ago because the quality content was so padded with bots and trolls that I no longer saw the value in joining the discussion.
It’s a little because at the end of the day I would rather elevate the voice of others than hear the sound of my own voice, and that’s exactly why I work in marketing!
If you would like me to help you champion your business, get in touch.