Butterflump

I rarely update my blog, and I’m fine with that

January 13, 2020October 6, 2021 Butterflump

It’s 5:30 in the morning on a Monday and I am reading my second book of the night (Leonard Cohen’s The Flame, followed by City of Girls by Elizabeth Gilbert in case you were wondering) with a nagging thought in the back of my head. “You love writing, why do you never update your own blog?”

And it’s a valid question. I spend the majority of my working life here at Butterflump promoting my glorious clients, but I very rarely do any self-promotion for Butterflump. I spent some time today thinking about why that is.

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How to game Facebook in 2018

January 25, 2018October 6, 2021 Butterflump

Ah planning season. A magical time devoted to changes in marketing strategy for the new year. Following Facebook’s latest revision of the mighty Edgerank algorithm, it has become clear that some brands will need to scrap their existing approach to social media and make some rather dramatic changes, or else increase their Facebook budget.

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A data nerd’s perspective on Website Design

January 17, 2018October 6, 2021 Butterflump

Recently I was working on a CRM data verification project which involved visiting close to two thousand websites over the period of a few days and it absolutely blew my mind. Not the scope and scale of the project itself, but what I learned about the value of good web design.

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Total Warrior

January 12, 2018October 6, 2021 Butterflump

I have to be brutally honest, as a passionate cyclist I came to love running relatively late in life, to be specific at the age of 33. In that year I bought my first sports bra, a pair of Vibram Five Fingers and with virtually no training (two 2K runs, one month beforehand) I completed Total Warrior in order to raise funds for my son’s school – Beechtree Steiner Initiative in Leeds.

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Be the solution, not the problem

January 11, 2018October 6, 2021 Butterflump

“There is no more neutrality in the world. You either have to be part of the solution, or you’re going to be part of the problem.” Leroy Eldridge Cleaver, Black Panther Party

Last year I wrote an article on LinkedIn called “It’s time to tackle the isms.” It’s an inarguable fact that we live in a world with many problems. So from the state of the environment to the state of society, how can your business make a positive difference?

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