For facts sake

Have you considered using AI to help with something that you’re not experienced at, confident doing yourself, or don’t have the time to do?

Perhaps pitch writing, a press release, a communications plan or marketing strategy, an annual report or some analysis or research.

I can understand why people are tempted to outsource a job that would ordinarily take them a lot of time and effort and require experience or expertise that they don’t have. After all, that’s part of the service I offer! You get to benefit from my 24 years of experience in this job… but you need to pay me for my time… and using AI is free. So why not use it?

I call bullshit

Because you need to be able to trust the output and AI lies and it hallucinates! After asking for research or information on any topic, if you follow that up with a simple “is this true” – it’s almost always not.

AI models misinterpret context, they rely on biased or insufficient training data and they make incorrect or illogical assumptions. But it’s not always a mistake – research into alignment faking in large language models has shown that AI also strategically lies to us. Whether it’s intentional or accidental – the trouble is that the LLM delivers the information confidently and competently so the average person trusts it.

Enshittification

Another trouble with AI is… the output isn’t skilled or creative – it’s slush. It’s a copy of a copy of a copy and it is leading to the enshittification of everything we consume.

It’s frustrating that years of guiding my clients through the curation and creation of content, time and money invested in SEO strategies or communications that successfully convert to call to actions and now… we’re in the age of enshittification. All of the social media platforms are saturated with AI content. Pinterest is currently unusable and it used to be the third largest search engine after google and YouTube. When the user experience is bad, you lose your customers.

Considered outsourcing your customer service to a chatbot? I can promise you will regret doing this. Your connection to your customers and their ability to build trust with your business and your brand is priceless.

Websites, emails, social media captions, adverts, articles – I can spot the uncanny valley caused by a lack of human touch a mile away and I am so frustrated about the collective lowering of standards and the normalisation of AI output.

Shit On A Stick

Got an idea for a new business? Need someone to talk to about it or how to go about it? Who do you turn to?
Here’s a little case study for those of you who have thought about using AI rather than booking a consultation with someone like me…

Shit for brains

The widespread and enforced adoption of AI is a huge problem for our society on many levels, but one of the most worrying is that whilst it might start with casual daily use, when you regularly outsource your thinking functions, it leads to cognitive decline. So we as people get dumber and more reliant on using it.

Neuroplasticity is the brain’s ability to change through learning and practice (which strengthen neural connections over time). The more a human practices doing something, the stronger these brain connections become. Currently people are using AI tools to aid them as they study and teachers are using AI to develop curriculums which means people are currently not learning from qualified people in an effective way. Think of highly skilled and essential jobs like nursing or engineering. We need the people doing these jobs now and in the future to have had the opportunity to make mistakes, learn from them and to truly absorb everything they will need to do their job. it’s bad enough that we google our symptoms, we don’t want our doctors googling our symptoms too!

In summation

When something is free, please consider what the cost of it really is.

Technology is never introduced to make life easier for everyday people so they get to do less work. It’s introduced to replace having to pay skilled people so that companies can profit.

AI isn’t being introduced into a benevolent society – it’s an increasingly fascist, capitalist society which benefits from making its citizens helpless and uneducated.

Curriculum control, historical revisionism and censorship – all things which are happening through the enforced introduction of having to source information from AI instead of a trustworthy option. All part of the fascism handbook.

It’s probably a stretch to suggest that hiring me to write your press releases or website copy is fighting fascism, but i’m not not saying that…